Our mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

The Opportunity for ENDS (Electronic Nicotine Delivery System) Products

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Our Technology

Discover how we create a satisfying switching alternative for adult smokers.

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Research Library

Browse peer-reviewed papers, abstracts, posters, and presentations.

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About Us

Learn more about what we do at JUUL Labs.

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Investigator-Initiated Research (IIR)

Submit a study proposal for an independent scientific or clinical investigation seeking authentic JUUL product.