Our mission is to improve the lives of the world’s one billion adult smokers by eliminating cigarettes.

The Opportunity for ENDS (Electronic Nicotine Delivery System) Products

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Our Technology

Discover how we create a satisfying switching alternative for adult smokers.

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Research Library

Browse peer-reviewed papers, abstracts, posters, and presentations.

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About Us

Learn more about what we do at JUUL Labs.

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Investigator-Initiated Research (IIR)

Submit a study proposal for an independent scientific or clinical investigation seeking authentic JUUL product.